WHY CHOOSE ISAAW
Inspiring South Asian American Women – ISAAW was founded in 2017 to create a platform for South Asian American women interested in greater civic engagement. At ISAAW, we are driven by a single mission: to empower South Asian American women effect change in their communities. As part of our mission, we strive to increase awareness on issues impacting South Asian American Women. We help mobilize South Asian American Women to increase their involvement in public service.
ISAAW is made up of a dynamic Executive Board of civic minded professional South Asian American women who saw an opportunity to bring together an untapped, but potent, demographic: other South Asian American women. ISAAW'S Advisory Board, consisting of South Asian American women elected officials and political activists in New Jersey, all trailblazers in their own right, ranging from freeholders, councilwomen and school board members to mayors and influential political activists.
ISAAW members range from professionals such as physicians, attorneys, and accountants to successful business owners and entrepreneurs. They choose ISAAW because they are drawn to leveraging their professional successes to ensure that their concerns, such as healthcare, immigration, and climate change, are addressed not only in Trenton, but in local governments.
BENEFITS OF SPONSORSHIP
Since its inception in 2017, ISAAW is the sole platform in New Jersey for South Asian American women. ISAAW’s formation coincided with a marked rise in South Asian Americans taking a greater interest in politics, whether running for, and winning, elections, working for campaigns, or developing political strategies. Many of the key players, in the South Asian American political space, who are trailblazers in their own right, are ISAAW’s Advisory Board members.
The South Asian population has exponentially increased – from a mere 50,000 in 1970 to 725,000 in 2010. According to the Current Population Survey (CPS), 49.9% of voting-age, Asian American citizens cast a ballot in 2016. Moreover, the South Asian median household income in NJ is greater than the national average, with the average median household income of $100,140 for Asians in Somerset County. South Asian populations tend to be more educated than the national average.
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